Where your lived experience becomes your most powerful filter for attracting premium clients.
But online… it’s another story.
→ What takes 10 minutes to say out loud becomes 90 minutes to write.
→ Your mind overthinks, edits, and softens every word.
→ The spark, the intuition, the energy that comes naturally with clients vanishes when you try to ‘make it content.’
You want your words to come through naturally and to trust that saying it simply, honestly, and from the body is enough.
You’re exceptional at what you do, known for results that speak for themselves, referrals flow, and your presence lights up a room.
What you need is a process that enables you to connect online in the same way you do in person.
Premium Storytelling has been designed to guide you on how your lived experiences and values intersect to create stories that attract clients naturally.
After coaching for thousands of hours, I’ve noticed that sophisticated, successful women struggle because online content feels forced as it’s disconnected from the way they naturally move through the world.
Premium Storytelling reverses that. It lets your voice, values, and energy do the work, so the right clients are drawn to you.
Soul, premium clients buy differently to mass market buyers. They connect with you when you mirror their current and desired reality, their values, the internal conflict(s) they are facing, insights they haven’t yet seen, the cost versus reward of change, why what they’ve tried before hasn’t worked, and your unique methodology.
Doing this enabled me to:
→ Build a multiple six figure business with less than 2,000 followers.
→ Receive messages from soul clients sharing how a single story changed how they show up for themselves and/or with clients.
→ Guide heart led entrepreneurs to share their stories in a way that feels deeply ‘them’ and attracts those they are meant to serve.
Your stories become the filter for what connects you with those meant for your work.
I was a teacher for 12 years, but during lockdown I decided to retrain as a Personal and Business Coach. I launched and built a business that crossed six figures in seven months. I didn’t realise it at the time, but I was storytelling in every conversation. Stories flowed naturally, connecting me to clients instantly.
I saw sales strategies that felt misaligned and decided I wanted to share my heart and my work through heartfelt storytelling instead. Clients kept asking, “How do you write like that?” Honestly, it came naturally to me (well, a degree in English and 12 years as an English teacher played a part).
But the repeated question got me thinking about how I could teach you to share your stories too, like any good teacher would. So I’ve reverse engineered my approach for you to tell your stories in a way that feels natural, authentic, and honest.
This method lets your content reflect your values and depth, attracting clients who share your standards, beliefs, and sophistication.
→ 90 minute advanced training
→ Learn the 7 core elements required for your stories to lead to deep connection and sales.
→ See why most stories fail to convert.
→ Learn the exact structure for sharing the personal story that led you to start your business (I recommend pinning this so when people find you, they connect to your work deeply and instantly).
This will guide you to create posts that carry the psychology, sophistication, and power of your methodology, meaning you attract clients who are aligned and ready for your work.
At this level, your lived truth is exactly what your most aligned premium clients are already listening for. They see beyond anything else.
Instant access will be granted upon sign up.
Premium
STORYTELLING
CARO GARDNER
Brand Psychologist
My confidence was low, motivation was drifting and the feelings of imposter syndrome were beginning to creep up on me. I often struggled with with thoughts about "not being good enough' which was holding me back to the point of giving up. Since meeting Helen, I didn't realise now many of my life decisions were being affected by my thoughts, old beliefs and external influences. Together we focused on the inner work by challenging and shifting unhelpful beliefs.
I'm so grateful for meeting such a wonderful mentor.
"I can't believe how much was weighing me down and now for the first time I am feeling empowered and excited for my future projects. Everything is beginning fall into place and Helen has been there every step of the way to ensure I keep going!"
REBECCA ELLISON
Holistic Health Naturopathic Nutritionist
When I approached her I was lonely in my business, low in confidence, I had built a business but I was lacking joy and passion. Well that’s back in spades! My confidence is sky high, I know anything is possible in my business.
I will forever be grateful for the work I have done with Helen.
"In just 3 months I doubled my prices, launched a £10k course, started a podcast, I work less than I ever have but earn more than ever."
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