International Coaching Federation (ICF)
Code of Ethics
CODE OF ETHICS POLICY
A Code of Ethics is the cornerstones of the company's ethics.
An effective code serves as the foundation for setting a consistent approach to empower the business to do the right thing.
The ICF Code of Ethics is located here: https://coachingfederation.org/ethics/code-of-ethics
The ICF Code of Ethics describes the ICF core values, ethical principles and ethical standards of behavior for all ICF Professionals. ICF implemented the current version of the Code in January 2020.
The Code of Ethics is composed of five (5) main parts:
1.Introduction
2. Key Definitions
3. ICF Core Values and Ethical Principles
4. Ethical Standards
Section I—Responsibility to Clients
Section II—Responsibility to Practice and Performance
Section III—Responsibility to Professionalism
Section IV—Responsibility to Society
5. Pledge
ETHICAL PRICING POLICY
This Ethical Pricing Policy (“Policy”) explains the pricing ethics of Helen Brierley Limited (“we,” “us,” and “our”).
Unless otherwise stated, this Policy describes and governs the pricing guidelines of Helen Brierley Limited with respect to the services (“Services”) we provide.
Our Principles
We have designed this policy to be consistent with the following principles:
Our Approach
How Service Prices are Determined
Our Services are priced based on the following components:
A Code of Ethics is the cornerstones of the company's ethics.
An effective code serves as the foundation for setting a consistent approach to empower the business to do the right thing.
The ICF Code of Ethics is located here: https://coachingfederation.org/ethics/code-of-ethics
The ICF Code of Ethics describes the ICF core values, ethical principles and ethical standards of behavior for all ICF Professionals. ICF implemented the current version of the Code in January 2020.
The Code of Ethics is composed of five (5) main parts:
1.Introduction
2. Key Definitions
3. ICF Core Values and Ethical Principles
4. Ethical Standards
Section I—Responsibility to Clients
Section II—Responsibility to Practice and Performance
Section III—Responsibility to Professionalism
Section IV—Responsibility to Society
5. Pledge
ETHICAL PRICING POLICY
This Ethical Pricing Policy (“Policy”) explains the pricing ethics of Helen Brierley Limited (“we,” “us,” and “our”).
Unless otherwise stated, this Policy describes and governs the pricing guidelines of Helen Brierley Limited with respect to the services (“Services”) we provide.
Our Principles
We have designed this policy to be consistent with the following principles:
- We will always be transparent with pricing of Services. This means no offers will be presented without full transparency of what the Services entail. (Ie. no invisible offers will be offered by us.)
- Full details of all Services will always be available before any purchase.
- We will always deliver value, whether through monetarily free or paid Services.
- We are always happy to answer any questions about any Services provided.
- We stand for the empowerment of the buyer and are here to support the buyer to make informed choices that are best for them.
- We will always price Services in accordance with our Code of Ethics and will align with the responsibilities its states.
- We ensure our Services are priced in an easy to understand way.
- We will never use psychological tactics to encourage a buyer. We support the buyers choice from a place of empowerment and self autonomy.
Our Approach
How Service Prices are Determined
Our Services are priced based on the following components:
- Investments made within the business to be able to deliver the premium service provided.
- The value received by clients.
How Prices are Shown
Prices are shared through our website, instagram, sales pages and PDFs depending on the Service.
How Prices are Reviewed
Prices for all Services are periodically reviewed each quarter. Prices for Services may be adjusted on price reviews as we determine. New Services will be priced on launch.
How Discounts are Offered
Services discounts are offered in the following scenarios:
- To current and repeat clients in 1:1 and mastermind Services.
- For celebratory purposes (eg. Birthday sales).
- For new Services launches (eg. Founders launch).
- For bonus trainings offered through affiliations or referrals.
How Freebies are Presented
Our freebie is genuinely monetarily free to obtain. There is no requirement to sign up to the mailing list unless desired. The freebie is also of premium quality out of respect to the potential buyer.
How Prices are Phased during a Launch
During a launch prices for Services will be phased as follows:
- Pre-Sale: 1 week
- Early Bird: 1 week
- Full Price
A lower price will be offered for bundle purchases for Services.
How Prices Plans are set
Pricing plans are offered for Services to support the buyer. Pay in full (PIF) and payment plans will always have the exactly same price. With the exception that if there is a variance in pence value on a payment plan versus the PIF, it will be rounded up to the nearest pound each month.
Changes to this Policy
We will continue to evaluate this Policy as we update and expand our Services, and we may make changes to the Policy accordingly. We will post any changes here and we encourage you to check this page periodically for updates to stay informed on how we price our services.
Questions About this Policy
If you have any questions about this Policy or our pricing practices, you can contact us at: hello@helenbrierley.co.uk.
ETHICAL MARKETING POLICY
This Ethical Marketing Policy (“Policy”) explains the marketing ethics of Helen Brierley Limited (“we,” “us,” and “our”).
Unless otherwise stated, this Policy describes and governs the marketing guidelines of Helen Brierley Limited with respect to the services (“Services”) we provide.
Our Principles
We have designed this policy to be consistent with the following principles:
- We will always be honest in the marketing of our Services.
- All Services will be marketed with full transparency of what they entail.
- Full details of all Services will always be available before any purchase.
- We will always represent the value gained through a Service clearly and honestly.
- We are always happy to answer any questions about any Services provided.
- We will always market in a way that empowers the buyer to make informed choices that are best for them.
- We will always market our Services in accordance with our Code of Ethics and will align with the responsibilities its states.
- We ensure our Services are marketed in an easy to understand way.
- We will never use psychological tactics in our marketing to encourage a buyer.
- We support the buyers choice from a place of empowerment and self autonomy.
- We avoid exploiting client emotions.
- When we make promises in marketing material, we make sure these are honest and we ensure we keep these promises to our clients.
- We respect consumer's privacy and we take care to protect their data.
Our Approach
Honesty in Marketing
- We commit to being honest in all marketing material and messaging.
- We commit to being fully transparent about a product or service including key information in our marketing.
- We share the same level of truth in all marketing communications.
Project-Based Reflections
- We will undertake project based reflections on our marketing at the start of launching any new Service.
- We will reflect on these at the end of a launch phase and take lessons learned into the next launches.
Ethical Digital Advertising
- We focus on serving our clients first in our marketing material before offering an invitation to buy.
- All our marketing is values based with a focus on service.
- We desire for clients to be able to receive value from our free content with or without purchasing through blogs, newsletters, e-books, Instagram channels and masterclasses.
- We will represent our services in a clear and transparent way in all digital advertising material to enable empowered purchases.
Permission-Based Email Marketing
- Our email marketing subscription requires a double opt-in required in with UK GDPR requirement.
- We will offer content that is of value in email marketing material.
- Any affiliate links in our email marketing will only be issued from reputable businesses which have been experienced first hand by the business or that the business endorses.
Accurate Impact Marketing
- We will clearly state without exaggeration the benefits of our Services.
- We will accurately represent the positive benefits of our services in our marketing material.
- We will uphold high standards of social and personal ethics.
Ethical Search Engine Optimisation
- We only employ ethical search engine optimisation strategies.
- We create valuable content that people will want to link to.
- We use redirects to help users find the right content.
- Our content is always our own, or we ensure it is appropriately credited.
- We use key words within reason to support people finding our services.
Protect consumer data and privacy
- We follow government consumer protection laws and always comply with standards, rules, and regulations made by the government and applicable organisations.
- We will only share client information with consent.
Client Engagement
- We always put the client first.
- We will respond meaningfully to client concerns.
- We ensure clients are always treated with fairness.
- We will always market to emotionally empowered clients.
Changes to this Policy
We will continue to evaluate this Policy as we update and expand our Services, and we may make changes to the Policy accordingly. We will post any changes here and we encourage you to check this page periodically for updates to stay informed on how we market our services.
Questions About this Policy
We always strive to adhere to these ethical marketing practices. If you have questions or feedback to share that will help us improve our Services, we encourage you to contact us at hello@helenbrierley.co.uk for any of the following:
- To request more information;
- To provide feedback; or
- To access, edit, or delete personal information we may have about you.
ETHICAL MARKETING PLEDGE
The Ethical Move
The business has made a pledge through their website: https://www.theethicalmove.org/pledge/.
The pledge is:
As a conscious business owner, I am committed to communicating in a way that is ethical, honest and transparent with the goal of helping others at the forefront. I am here to create a positive impact and to raise the consciousness of the collective. My marketing approach will be centred around empowering clients to make aligned buying decisions.
