Creating a Visibility Strategy for Your Business

6 visibility strategies to connect with your ideal clients

When I first launched my business, I had 10 clients sign up over a short space of time. This wasn’t because I was ‘lucky’ – I intentionally created the success I desired. 

Increasing the visibility of your brand is a key part of creating a successful business: having a clear visibility strategy will enable you to grow your business as you are consciously putting yourself in front of your ideal clients. 

In this blog post, I am going to share different visibility strategies, so you can implement the ones that feel aligned.

The best strategy there is will always involve making service your number one priority. The energy of ‘What can I create to sign a client?’ versus ‘I am sharing this because I have been sent here to share it with the world’ is vastly different. 

Ensure everything you create from a place of genuinely wanting to provide value and support your community as opposed to creating from a place of need.

1. Build strong relationships and provide excellent services

When you are starting your business, a key part of visibility is building strong connections and relationships.

I recommend focusing on delivering the best possible service to your clients (whether they are paid or not). If they are blown away by your services, they will refer you to people in their network and mention your name in a room full of opportunities. This will create a ripple effect. 

My clients and I have established and grown our businesses very quickly because we prioritised this.

Word-of-mouth recommendations, people following you and immediately wanting to buy from you, and passive sales happen when you pride yourself on delivering exceptional services. 

2. Create a free offer

I also recommend creating a free offer so people can sample your work. Write down everyone in your network and look at how you can invite people to your free offering. 

Deliver as much value as possible – the same high level of value as your high ticket offerings. This will give people an experience of what it will be like to be in your world and it will provide you with an opportunity to connect you with your ideal clients on a deeper level. 

Think about how you can provide value BEFORE someone comes into one of your paid offerings. Give them a reason to come into your paid offerings. 

3. Create engaging content

Content is also a key part of your visibility strategy.

When you are creating content to attract new aligned clients to your community AND to support the people already in your community to come into your paid offerings, you will create stronger connections with your audience. 

To increase your visibility and attract new clients, think about how you can repurpose your content on sales pages, through email marketing and/or on different platforms to widen your reach.

You could also consider having a website and starting a blog to increase your visibility in search engines. 

Here, you can read more about creating a content strategy that attracts soul clients consistently to your services. 

It is also important to be consistent to create the results you desire. Read this blog post to get tips for being consistent and committed in your business. 

If you’d like support with creating content for specific parts of a launch so you can create, launch, and sell your offers, read more about my programme £30k Launch Strategy here. 

4. Find opportunities to collaborate

Once you’re up and running with the strategies above, I recommend thinking about further opportunities to increase your visibility. 

Collaborations are a great way to hugely increase your visibility and provide a great opportunity to connect with your ideal clients. Think about brands you’d love to collaborate with – don’t play small here and really think about who you’d like to work with. Consider which brands that have shared values and a shared mission. They will often have the same ideal clients as you even though they may offer a different service.

Ask yourself how you’d like to collaborate and how it would work. Create genuine connections and go from there.

Think about how the collaboration is going to be beneficial for both of you. Ensure you are aligned and trust your collaborator to represent your brand. Both my clients and I have had huge success with collaborations. 

5. Become a guest speaker

Being a guest speaker on podcasts is a great way to get visible. Listen to podcasts and, again, think about connecting with brands who share your values. Think about what you could add to their podcast and connect with them authentically.

Guest sessions are also a great way to connect with someone else’s network. Depending on your service, this will differ. Can you run a guest expert session for someone else’s audience so they can connect with you? For example, you could run a guest expert session on someone else’s mastermind/group programme or deliver a class to someone else’s community.

Finally, networking events (online and offline) can support you to become known for what you do. Attend relevant events or industry gatherings to connect with people in your field. Many of my clients in the wellness industry have attended well-being festivals, for example.

6. Get featured in the media

Getting featured in the media can also increase your visibility. 

Think about where you’d like to be featured. Then, do your research, connect with journalists, and write a media pitch. Think about how you can establish relationships to support you with this. 

Journal prompts

These journal prompts will help support you to reflect on your current visibility strategy. 

• What is working really well?
• What is not working?
• What do I need to start doing?
• What are the top 3 actions that I can take to increase my business’s visibility?
• What does my next soul client need to hear right now? How can I show up and support her today?

Affirmations

Affirmations are positive statements that help you become the best version of yourself and take consistent action towards the things you desire to achieve. 

Using affirmations is one daily mindset practice I recommend to all my clients. So, create a daily routine for repeating affirmations. This can be in the morning after waking up, at lunchtime, or in the evening before bed. 

Here are some affirmations that will support you to show up confidently. 

• I believe in the content I share. 
• I attract success by being my authentic self. 
• My message will always reach the right people. 
• Every action I take gets me one step closer to fulfilling my desires. 
• I allow creativity to flow through me with ease. 

If you would like support in creating a life and a business beyond what you currently think is possible, I’m here to support you. Send me a direct message on Instagram or send me an email and we’ll chat about what could be the right support for you. 

If you have any comments, thoughts, or questions about this blog post, leave them in the comment section below. 

I would also love to connect with you on Instagram – follow me for mindset coaching and business mentoring support. 

Love, 

Helen xx